Boost revenue and attract new demand with your own marketplace
Extend resale beyond high-demand flights and turn unused tickets into attractive offers that drive new bookings and customer acquisition.
➝ And maximize revenue from every booking
Turn flexible passengers into high-yield seats
Proactively free up high-demand seats by targeting flexible passengers and rebalancing demand across your network.
+50% new clients
attracted by good deals
+10 points satisfaction
expressed by passengers
New revenue stream
Customer acquisition lever
Enhance passenger satisfaction
AI powered
Scalable & adaptive
Full control, no peer-to-peer
Brand-led experience
Reinforce mix channel
Fast and non invasive integration
Discover your post-booking revenue potential
Let’s quantify the impact on your high-demand flights and no-show recovery.
Turn unused tickets into demand opportunities
Unused tickets outside high-demand scenarios often go unmonetized, creating missed opportunities for both Revenue Management and customer experience.
Marketplace extends SeatResale by offering remaining tickets as attractive deals. The volume of these offers naturally follows no-show dynamics, ensuring a controlled distribution that complements your core sales.
You attract new, deal-seeking customers, unlock additional demand, and generate incremental revenue from seats that would have gone empty.
How SeatResale works
Marketplace journey: from unused ticket to new customer
Step 1
Capture all resale requests
You encourage passengers who can no longer travel to submit a resale request through your branded experience.
Based on your RM rules:
- High-value seats are recovered directly (SeatResale logic)
- Others are listed on your marketplace
Step 2
Publish attractive deals on your marketplace
Tickets outside your recovery scope are listed on your marketplace at at your chosen discounted price, creating naturally exclusive deals compared to current market fares.
Travelers can:
- Search by route or date
- Explore flexible or inspiration-based journeys
Step 3
Generate new bookings and customer satisfaction
New customers purchase these tickets, unlocking demand that wouldn’t have existed otherwise.
You:
- Attract new, price-sensitive customers
- Differenciate you direct channels and strenghten your brand visibility
- Generate customer satisfaction and retention for resellers
How you turn unused tickets into retention and new customers
Extend your resale strategy with a marketplace that converts unsold tickets into good deals to boost your customer satisfaction, attract new customer, and differenciate your direct channel.
Turn no-shows into profit today
Discover how your unused seats can generate new revenue with a seamless resale experience
Is this a peer-to-peer platform?
No. Your are fully in your control of your marketplace. You manage which tickets are listed and how they are priced, ensuring alignment with your revenue strategy and brand.
To whom this marketplace is addressed?
Marketplace attracts price-sensitive travelers and new customers looking for deals, enabling incremental demand that wouldn’t be captured through traditional channels.
Can the Marketplace integrate with SeatResale?
Marketplace acts as a natural extension. Seats that are not recovered through SeatResale are automatically redirected, ensuring no resale opportunity is lost.
How is the marketplace controlled?
Everything is managed through the cockpit. You define rules, control inventory exposure, and align the marketplace with your overall RM strategy.
Does it impact existing pricing strategy?
No. The Marketplace operates as a complementary channel, unlocking value from unused tickets without interfering with your core pricing logic.
How long does implementation take?
Fast and non-disruptive. Fairlyne integrates in around 12 weeks, with no impact on your pricing, operations, or IT systems.
Does the marketplace create dilution on my core bookings?
No. Marketplace inventory is constrained by no-show dynamics, creating a naturally limited and controlled supply. It attracts new, price-sensitive demand without impacting your core revenue streams.
More question ?
Contact usUnlock the full potential of post-booking optimization
Discover how our complementary solutions can help you recover revenue, improve operations, and enhance passenger experience beyond SeatResale.
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