Proactively optimize demand across your network
Unlock high-value seats on high-demand flights by targeting flexible passengers and rebalancing demand before departure, maximizing revenue while maintaining a seamless passenger experience.
➝ And maximize revenue from every booking
Turn flexible passengers into high-yield seats
Recover high-demand seats through your branded resale experience and resell them at market value.
+4–5% incremental revenue
generated by optimizing demand before departure
+20% yield uplift
on seats recovered and resold at higher fares
2-3% incremental capacity
with repurchased and resold seats
Unlock high-value inventory
Rebalance your network
Reduce spill
Flexible alternatives for passengers
Scalable & adaptive
Increase RM efficiency
Capture incremental revenue
Optimized compensation
Discover your post-booking revenue potential
Let’s quantify the impact on your high-demand flights and no-show recovery.
Unlock new value before departure
High-demand flights often hide untapped value: low-yield bookings and spill create missed revenue opportunities for RM teams.
Buy-Back and Swap proactively targets eligible passengers with personalized offers either to give up their ticket for compensation or switch to a nearby flight. Offers are sent ahead of departure, leveraging your network to rebalance demand.
You free up high-value seats on constrained flights and turn them into higher-yield sales while offering passengers flexible, fair alternatives when they can adjust their plans.
How Buy-back & Swap works
Buy-back & Swap journey: proactive demand optimization
Step 1
Detect optimization opportunities across your network
Using your RM rules and real-time load factors, the cockpit identifies spill, spoilage, and high-demand imbalances across your network. Francyne IA enhances this by highlighting where releasing seats would unlock the most value, enabling proactive demand rebalancing before departure.
Step 2
Send targeted, branded offers to high-potential passengers
Passengers with the highest optimization potential are contacted through personalized, airline-branded emails and invited to:
- Sell back their ticket in exchange for compensation (e.g. voucher or refund, above purchase price)
- Swap their flight for a nearby option (same route, different time or day), with or without compensation
Step 3
Reallocate seats and unlock new revenue
Passengers choose the option that fits their needs or decline. When accepted:
- Buy-back: the ticket is canceled and returned to inventory
- Swap: the passenger is rebooked on another flight, freeing up their original seat
Recovered seats are then resold at market price, generating additional high-value transactions and optimizing revenue across your network.
Maximize the value of your inventory
Turn low-yield bookings into high-yield sales through post-booking optimization.
Discover your post-booking revenue potential
Let’s quantify the impact on your high-demand flights and no-show recovery.
How passengers are targeted?
Passengers are selected based on your RM rules and optimization goals. Francyne IA can enhance targeting by identifying those with the highest likelihood to accept an offer and the strongest revenue potential, using behavioral and operational signals.
What types of offers can be made?
You can define two types of offers:
- Buy-back: compensate passengers to give up their seat
- Swap: offer an alternative flight on the same route, with or without compensation
How are offers delivered to passengers?
Offers are sent via fully branded, personalized emails designed to match your airline’s tone and customer experience. You control when, how, and to whom these offers are sent.
How does IA improve performance?
Francyne acts as an AI copilot, analyzing 47+ operational and commercial signals to identify the most valuable opportunities. It provides smart recommendations and continuously optimizes performance based on results while your RM team remains fully in control.
You define the rules, strategy, and level of automation. Francyne enhances execution and decision-making, but never overrides your control unless you choose to delegate it.
How fast can SeatResale be implemented?
SeatResale integrates into your existing systems in as little as 12 weeks, from initial setup to go-live. We support you end-to-end from defining your RM rules and designing your branded experience to ensuring a smooth launch.
The solution runs downstream from your RM system without disrupting pricing, operations, or IT systems, allowing you to unlock post-booking revenue quickly and safely.
Beyond implementation, our team continues to support you with ongoing optimization, insights, and best practices ensuring your program continuously improves and delivers maximum value over time.
What revenue impact can be expected?
Buy-Back & Swap helps unlock additional revenue on high-demand flights by freeing up seats for resale at market price. It also improves network efficiency by reallocating demand where it creates the most value.
More question ?
Contact usUnlock the full potential of post-booking optimization
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