Source: Sifted
Published on October 26, 2023
B2B SaaS startups have become increasingly attractive to investors, surpassing B2C counterparts in European tech. In 2021, B2B unicorn creation outpaced B2C for the first time, maintaining its lead since. Despite economic challenges, optimism prevails, with a BCG survey showing European B2B SaaS enterprises projecting a 204% revenue increase by the end of 2023. Noteworthy startups in this sector, including Fairlyne from France, are catching the attention of investors such as Speedinvest, Antler, HV Capital, Astia Fund, and SFC Capital. Fairlyne specializes in creating a software integration option for the travel industry, facilitating ticket resale for customers.
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