Umit Cholak

Umit Cholak is an advisor to Fairlyne and a senior expert in airline revenue management and dynamic pricing. He spent nearly ten years at Amadeus in Nice and Atlanta. As VP of Revenue Optimization Product Management, he owned the strategy and P&L for revenue management, inventory, schedule planning, dynamic pricing and revenue integrity, growing the portfolio past $180M a year as a cloud-based SaaS. He went on to lead global business development for Airline Revenue Optimization, then became SVP of Business Development for Global IT Sales. Since 2020, he has run UMC Enterprises, advising airlines and travel tech companies as a fractional executive on revenue optimization, dynamic pricing, demand forecasting and inventory management. He also co-wrote a paper on distribution and revenue management in the Journal of Revenue and Pricing Management and speaks at AGIFORS. At Fairlyne, he brings that experience to post-booking revenue optimization, helping airlines, rail operators and hotels earn more from every seat and room after the booking.